Pully Pack is a new recreational tool company located in Oregon. Their first product is a hip pack with a retractable leash used to assist kids up climbs while cycling or pull your friend when they have a mechanical. My role in working with them was to create an animation using their existing script logo to use in video treatments and throughout socials, as well as designing apparel graphics and hang tags for their products. Working closely with the owner of the company we wanted to create graphics and animations that were playful and that will connect with their audience of outdoor enthusiasts and cyclists alike.
Final logo intro animation. Created frame by frame in Adobe Fresco
Intro animation video overlay. SFX and Footage by Erik Doty.
Final Tshirt graphic
Final tags on bag.
